What is SEO?
Search Engine Optimisation is a process to improve the visibility or ranking of a website in search engines. By appearing earlier or higher ranked on the search results page a site will appear more frequently in the search results list resulting in more visitors to that website and ultimately these visitors could be converted into customers.
Most people can at least do the basic Search Engine Optimisation on their own website, without having to pay an experts, using the many useful guides online. Even small tweaks can make a big difference.
With this in mind we are not going to rewrite the book on SEO please find useful beginner guides to SEO we find make a good starting point: